If you want to take pre-orders for your website- you need to set up a pre-order links.
There are LOTS of way to set up a PRE-ORDER link, I'm just going to outline the easiest ways so you can get a link set up fast.
I'm a BIG advocate of FREE resources. Who doesn't like FREE? With that in mind, my first go-to is PAYPAL.
You can set up a go to Link in Paypal for FREE- with a basic account set up: www.Paypal.com
From the top menu go to: Pay & Get Paid
Then under Accept Payments go to "Paypal Buttons"
Once in PayPal Buttons- Select the "BUY NOW" - trust me- it's the easiest one!
Then following the instructions on the page:
Choose "BUY NOW"
Item Name will be your BOOK TITLE- Add Pre-Order for your tracking!
Price- for Tip Books we recommend $12.97 USD for your retail price and to offer free shipping and sales tax included (if applicable) just for pre-orders.
Do not mess with Customize Button- this adds complexity and requires you to embed HTML code on your website page- it won't work with the links you'll need for social media!
Leave shipping and tax blank (just for pre-orders!)
Select- the Secure Merchant ID instead of giving your paypal info
Step 2- Track Inventory- you won't need for Pre-Orders
Step 3- Customize advanced features you won't need (the default there is to require the ship to address you'll need!)
CLICK ON CREATE BUTTON
The screen will default to the WEBSITE code- which is an embed code for your website. If you know how to load HTML code then you can use this on a website page. For Social media or Newsletter use or to be able to load this on your website as a link- choose the EMAIL tab (see picture below):
From the EMAIL view- you can copy the LINK to share on social media or in your newsletter to help
That's IT now you have a LINK to an ordering page in PAYPAL! YAY!
You CAN create a page on your website for pre-ordering with the COVER of the book and include this link.
Of course, if you have a shopping cart service, WOO-COMMERCE on your word-Press website, or a web-master who can create these links for you- even better! www.SQUAREUP.COM also offers a shopping cart service that can integrate with your Square reader for live events.