How to set up Your Pre-Order-Links

book marketing Jul 20, 2020

If you want to take pre-orders for your website- you need to set up a pre-order links. 

There are LOTS of way to set up a PRE-ORDER link, I'm just going to outline the easiest ways so you can get a link set up fast. 

I'm a BIG advocate of FREE resources. Who doesn't like FREE?  With that in mind, my first go-to is PAYPAL. 

You can set up a go to Link in Paypal for FREE- with a basic account set up:  www.Paypal.com

From the top menu go to:  Pay & Get Paid

Then under Accept Payments go to "Paypal Buttons" 

Once in PayPal Buttons- Select the "BUY NOW" - trust me- it's the easiest one!

Then following the instructions on the page: 

Choose "BUY NOW" 

Item Name will be your BOOK TITLE-  Add Pre-Order for your tracking!

Price-  for Tip Books we recommend $12.97 USD for your retail price and to offer free shipping and sales tax included (if applicable) just for pre-orders.

Do not mess with Customize Button- this adds complexity and requires you to embed HTML code on your website page- it won't work with the links you'll need for social media! 

Leave shipping and tax blank (just for pre-orders!) 

Select-  the Secure Merchant ID instead of giving your paypal info

Step 2-  Track Inventory- you won't need for Pre-Orders

Step 3-  Customize advanced features you won't need (the default there is to require the ship to address you'll need!) 


The screen will default to the WEBSITE code-  which is an embed code for your website.  If you know how to load HTML code then you can use this on a website page.  For Social media or Newsletter use or to be able to load this on your website as a link- choose the EMAIL tab (see picture below):


From the EMAIL view- you can copy the LINK to share on social media or in your newsletter to help 

That's IT now you have a LINK to an ordering page in PAYPAL!  YAY!

You CAN create a page on your website for pre-ordering with the COVER of the book and include this link.  


Of course, if you have a shopping cart service, WOO-COMMERCE on your word-Press website, or a web-master who can create these links for you- even better!  www.SQUAREUP.COM also offers a shopping cart service that can integrate with your Square reader for live events. 


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