Author: Dr. Celina Peerman

29 OWLS

Wisdom for Stronger Decisions, Tough Conversations, and True Accountability

Released August 2025
ISBN:  978-1-956465-24-2

About book 29 Owls

Insightful. Practical. Powerful. A must-have guide for leaders ready to rise.

In a world that demands faster decisions, braver conversations, and more transparent leadership, 29 Owls arrives as both a breath of fresh air and a grounded guidebook for those who want to lead wisely, not just loudly.

Whether you are managing a team, navigating workplace dynamics, or simply trying to show up more intentionally in your role, this book offers the mindset and skill set to lead with clarity, courage, and calm. It delivers timeless wisdom – without  unnecessary fluff or complicated jargon – presented in a format busy professionals can use.

Inside 29 Owls, you’ll discover:

• Short, actionable insights that make complex leadership principles feel manageable and practical.
• Proven strategies for having tough conversations without damaging relationships.
• Powerful tools for making clear, confident decisions, even in the face of risk and ambiguity.
• A compassionate yet no-nonsense take on accountability for both yourself and your team.

Rooted in real-world leadership experience and decades of consulting with organizations across industries, Dr. Celina Peerman brings both the heart and science of leadership to life through 29 crisp, concise reflections. Each "owl" serves as a guidepost, helping leaders rise above chaos and confusion to lead with greater perspective.

Why This Book Matters Now

Today’s workplace isn’t just fast paced. It is complex, emotionally demanding, and in constant flux. Leaders like you are expected to be strategic and empathetic, decisive, and inclusive, strong, and self-aware. You are asked to do more with less, manage personalities, juggle priorities, and keep your values intact.

29 Owls does not claim to have all the answers. Instead, it offers the questions that matter most, along with encouragement to stay present, thoughtful, and brave in the moments that challenge you the most.

If you have ever struggled with:

• Feeling overwhelmed by too many choices or conflicting opinions
• Avoiding difficult conversations, you know you need to have
• Dealing with accountability breakdowns in your team or organization
• Wanting to lead with integrity while facing pressure to cut corners

Then this book is for you. It offers steady guidance, wise questions, and real strategies that help you lead through the hard stuff, not just around it.

About Dr. Celina Peerman

Dr. Celina Peerman is an organizational psychologist, TEDx speaker, senior HR professional, and leadership development expert. For over 20 years, she has worked across industries to help leaders and teams grow in self-awareness, navigate change, and create more meaningful results.

She is the founder of The Peerman Group and host of the popular podcast The Workplace Chameleon, where she brings insight, humor, and humanity to real-life leadership challenges. Known for her deep expertise and down-to-earth approach, Dr. Peerman is a trusted voice for professionals who are ready to lead differently.

She lives in Iowa, where she enjoys life as a wife, mom, grandmother, traveler, and lifelong learner.

Want More from Dr. Celina?

• Tune in to The Workplace Chameleon podcast for more real-talk leadership insights
• Browse on-demand trainings at LeadershipLearningOnDemand.com
• Connect at DrCelinaPeerman.com for speaking, coaching, and additional resources

This is Wisdom that Works

Leadership today isn’t about having a perfect plan. It is about staying clear, calm, and courageous as you lead others through uncertainty, complexity, and change.

That is why 29 Owls was written: to give you practical tools, brave language, and the encouragement to keep leading with wisdom and integrity. You do not have to do it all perfectly. You simply need to keep showing up, keep learning, and keep leading from the inside out.

Because the wisest leaders never stop learning.

PRESS RELEASE

Dr. Celina, in her latest book 29 Owls offers leadership insights to help you navigate tough decisions, build trust through courageous conversations, and strengthen accountability.

Dr. Celina Peerman, author of 49 Chameleons: Reflections on Navigating Change and Leading with Confidence continues her groundbreaking work in another book 29 Owls: Wisdom for Stronger Decisions, Tough Conversations, and True Accountability encourages readers to embrace change for those who want to lead wisely, not just loudly. Whether you are managing a team, navigating workplace dynamics, or simply trying to show up more intentionally in your role, this book offers the mindset and skill set to lead with clarity, courage, and calm.

Waverly, IA – 29 Owls: Wisdom for Stronger Decisions, Tough Conversations, and True Accountability is your essential guide to to do more with less, manage personalities, juggle priorities, and keep your values intact.
29 Owls does not claim to have all the answers. Instead, it offers the questions that matter most, along with encouragement to stay present, thoughtful, and brave in the moments that challenge you the most.
It offers steady guidance, wise questions, and real strategies that help you lead through the hard stuff, not just around it.

Included in this power-packed, bite-sized book are sections that provide a roadmap to a personal development tool, a team training aid, or a discussion starter in coaching and performance conversations, which include:

• Decision-Making
• Hard Conversations
• Accountability

About Dr. Celina

Dr. Celina Peerman is an organizational psychologist, senior HR professional, two-time TEDx speaker, author, and podcaster. With over three decades of experience in leader development, change readiness, and workplace culture, Dr. Peerman has helped thousands of individuals and organizations improve their effectiveness and thrive through transitions. Based in Iowa, Dr. Peerman is a passionate advocate for global conversations about human experience. She combines her love of travel, arts advocacy, and outdoor adventures with her mission to inspire leaders and teams to make meaningful, lasting changes. As the founder of The Peerman Group, she leads a team dedicated to fostering growth and solving challenges to build stronger communities.

Dr. Peerman’s unique approach blends academic rigor with practical experience, offering advice that’s insightful, actionable, and deeply rooted in the realities of today’s workplaces.

About Soar 2 Success International, LLC– Publishing Division

Established in 2012, The Soar 2 Success’s Publishing Division was created with the unique needs of authors, speakers, coaches, trainers, and entrepreneurs in mind, providing services designed to help authors publish AND market their content with ease and excellence. Founded and led by CEO, Elizabeth McCormick, former U.S. Army Black Hawk Helicopter Pilot, now an in-demand International Motivational Speaker, business leader, and author of over 20 books, including her best-seller, The P.I.L.O.T. Method.

For additional information on Dr. Peerman, visit DrCelinaPeerman.com.

To schedule an interview with Dr. Peerman email [email protected] or call 319-240-8882.